Conspicuous consumption : a study of exceptional consumer behaviour
The thesis offers a detailed study of that part of consumer behaviour which is status-directed and which encourages individuals to purchase and consume products not for their intrinsic value (i.e. their value in use) but for their extrinsic (i.e. prestige) value. The work is in two parts. Part One (...
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University of Salford
1980
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.277549 |