Consumer psychology in behavioural perspective : an evaluation of the contribution of the experimental analysis of behaviour to consumer research
The purpose of the thesis is to assess the contribution of the experimental analysis of behaviour (EAB), which is closely associated with the work of B. F. Skinner, to the development of consumer psychology, an applied subdiscipline which is currently dominated by cognitive models of choice. Chapter...
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University of Strathclyde
1989
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.278553 |