Competitive marketing strategy : a study of Japanese firms' competitive performance in the British market
While, Japanese marketing strategies in world markets have attracted much attention in international business circles, they have received only secondary attention from researchers. Indeed, most studies into the competitive behaviour of Japanese firms have not identified marketing as a particularly s...
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University of Strathclyde
1990
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.292095 |