Markets, marketing, and marketing behaviour : an empirical examination in China and Britain
China's economic reform initiated in 1979 has brought about the partial functioning of markets and the growing interest in Western marketing on the part of academics, practitioners, and governmental bodies. In the West, despite the repeated espousal since the 1950s, marketing orientation has on...
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University of Warwick
1991
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.302798 |