Extending means-end theory through an investigation of the consumer benefit/price sensitivity relationship in two markets (the UK and Germany)
This research study is located in the field of consumer behaviour. It positions means-end theory in the interpretivist philosophical tradition and follows a cognitive approach to understanding purchase motivation. The thesis reports on the collection of empirical data to examine the relationship bet...
| Main Author: | |
|---|---|
| Other Authors: | |
| Published: |
Cranfield University
1996
|
| Subjects: | |
| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.309659 |