Positioning and life cycle stages in the UK services industry
This study aims to contribute to the advancement of knowledge within the domain of strategic marketing, and more specifically positioning of services. In particular this research stems from an attempt to overcome the limitations of existing positioning typologies and models and the fact that current...
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Kingston University
1999
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.310740 |