A study of the relationship between market orientation and business performance with particular reference to the machine tool industry based in the UK
During the last decade, a subject which has captivated the attention of marketing and strategy researchers is the concept of market orientation. This thesis examines empirically, the relationship between market orientation and business performance in the context of the machine tool industry based in...
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Southampton Solent University
1998
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.310973 |