Understanding the ethical consumer : employing a frame of bounded rationality
This thesis is about ethical consumers. In some business circles ethical consumers are treated simply as one kind of consumer in a market society where a niche can be created to satisfy every preference. Conversely some advocates of more radical change propose consumer activism as part of a movement...
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Open University
2000
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| Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.312259 |