The information search behaviour of individuals in experimental markets
Individual consumers as well as managers within any organisation regularly make purchasing decisions. Some of these decisions will relate to product or service markets that are characterised by homogeneity in all aspects except price. There may be a benefit, therefore, from searching for a lower pri...
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University of Warwick
1991
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.315595 |