Strategy development in globalising markets : the case of Norwegian small and medium sized firms
This study develops and tests a model, the "Nine Strategic Windows". This is a matrix accounting for the company's global environment and its ability to respond to this environment. The purpose of the model is to aid company management in its search for strategic direction in internat...
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University of Strathclyde
1994
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.319401 |