The Jordanian consumers' perceptions of quality, price and risk of foreign vs. domestic products : an empirical investigation
This thesis investigates the Jordanian consumers' perceptions of quality, price and risk of foreign vs. domestic product. The main objectives of this study are: (1) to identify the consumers perceptions of the quality, price and risk of the domestic versus foreign product and to find out whethe...
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University of Sheffield
1990
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.320568 |