Understanding market orientation : its relationship with business philosophy, the business environment, and performance : an investigation into the Taiwanese food manufacturing and department store industries
The Construct of market orientation has been widely discussed, analysed and refined in recent years, but there remain fundamental disagreements about its value and significance as an explanatory tool in the study of business organisations. In particular, the relationship between market orientation,...
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University of Warwick
1999
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| Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.325793 |