The marketing of Islamic banking services with particular reference to Faisal Islamic Bank, Sudan
This empirical study primarily aimed to make some assessments on the issues of the marketing orientation of Islamic banks and their implementation of the marketing concept. To achieve this, a comparative study based on a survey of Islamic and Western (traditional interest based) banks was made. The...
| Main Author: | |
|---|---|
| Published: |
City University London
1984
|
| Subjects: | |
| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.347434 |