Advertising, imperfect information, and the effect of learning on consumer behaviour
This thesis incorporates a role for advertising in a neoclassical model of consumer behaviour in an environment with imperfect information, Advertising is seen as providing an initial set of parameters in the consumer's subjective beliefs. The thesis considers the role of learning through exper...
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University of Warwick
1983
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.351499 |