Food retailing in Malaysia : a study of supermarket use in peninsular Malaysia
This study examines the extent and patterns of supermarket use in Kuala Lumpur, the capital city of Malaysia and the town of Alor Star, a small town in the northern part of Peninsular Malaysia. A total of 436 household heads were interviewed for the study. Although the supermarket was first introduc...
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University of Stirling
1987
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.358542 |