The relationships between market orientation, supplier partnership, environmental factors and firm performance in Indonesian retail firms
The purpose of this study is to examine the consequences of market orientation in the Indonesian retail context. In this context, this study presents a systematic framework to test the postulated "market orientation -supplier partnership - retail performance" chain. Moreover, this study ta...
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University of Strathclyde
2001
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.366861 |