Investigating the extent to which British Indians draw upon Asian Indian and British Caucasian cultural values in brown good purchase
This dissertation aims to investigate the extent to which British Indians draw upon Asian Indian and British Caucasian cultural values in the purchase of a brown good. Drawing upon previously published research and primary data (including a field trip to India, preliminary investigative interviews,...
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University of Warwick
2001
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.369564 |