Investigating the extent to which British Indians draw upon Asian Indian and British Caucasian cultural values in brown good purchase
This dissertation aims to investigate the extent to which British Indians draw upon Asian Indian and British Caucasian cultural values in the purchase of a brown good. Drawing upon previously published research and primary data (including a field trip to India, preliminary investigative interviews,...
Main Author: | Lindridge, Andrew Martin |
---|---|
Published: |
University of Warwick
2001
|
Subjects: | |
Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.369564 |
Similar Items
-
Driving salespeople's performance : the role of market orientation, organizational control, perceived organizational support, individual competence and individualism-collectivism
by: Alias, Nursiha
Published: (2008) -
Understanding the role of friendship groups in consumer socialization by examining the consumption of fashion
by: Yalkin, Çagri
Published: (2010) -
Relationship quality and its effects on business performance in strategic buyer-supplier relationships : a dyadic study
by: Bahls, Wolfgang G.
Published: (2010) -
Temporality of sought benefits and value and dynamics of the consumer adoption decision process of organic food
by: Mohsen, Marwa Said Gad Mohamed
Published: (2009) -
An holistic customer satisfaction model
by: Nicolaou, Daina
Published: (2007)