Retail influence on manufacturing innovation

The aim of this thesis was to locate examples of the active involvement of major food retailers in innovation in food manufacturing, and to explain their reasons for this activity. Two characteristics of the food industry had an important bearing on the research: (1) slow growth in the demand for fo...

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Bibliographic Details
Main Author: Senker, J. M.
Published: University of Sussex 1986
Subjects:
664
Online Access:http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.375848