Marketing in NHS trusts : adoption and adaptation of marketing concepts in a public sector setting
The concept of marketing has typically been perceived as an overtly commercial concept by both nature and origin amongst public sector professionals. Consequently marketing has conventionally been viewed as at best irrelevant and at worst antipathetic to the delivery of public services. The widespre...
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University of Aberdeen
1997
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.387805 |