Rolling out new products across international markets : causes of delays
The problem of delays in product rollout becomes more unwieldy for new products that are being launched across many countries. This concern rises when firms operate in rapid technological change and high internationalisation business environments. This study aims to form an empirically based body of...
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University of Warwick
1997
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.389711 |