Consumers attitudes towards fast food restaurants in Greece : an investigation of store image, satisfaction and loyalty
This study deals with the investigation of store image for fast food restaurants in Greece. Understanding factors that influence consumer behaviour is of critical importance for marketing managers of the restaurants under investigation. Image has had a long history in the study of marketing, and as...
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University of Newcastle Upon Tyne
2004
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.401837 |