Conceptualising marketing communication in the new marketing paradigm

Similar Items

• How should firms develop and or change their marketing competencies when developing relationships with consumers online?
  by: Maklan, Stan
  Published: (2004)
• A study examining the profiling and retention of telemarketing communicators with a view to increasing tenure in a medium sized UK based telemarketing agency
  by: Sellick, Tim
  Published: (2005)
• An investigation of ecommerce technology adoption : augmenting the eCTI framework in the context of SMEs
  by: Elsammani, Zakia Anastassia
  Published: (2004)
• An investigation into the engagement of SMEs in e-business : with reference to aggregation and intermediaries
  by: Lockett, Nigel J.
  Published: (2004)
• The impact of electronic commerce on buyer-supplier relationships in the Korean electronics industry
  by: Chun, Yoonjong
  Published: (2004)