From heritage to hedonism : the repositioning of the tourist image of Egypt : a key informant qualitative inquiry
This thesis provides an examination of the managerial policies adopted by the Egyptian tourism sector in planning and implementing the repositioning of the image of Egypt from the mid 1960s onwards. It aimed at augmenting its traditional cultural identity with an additional hedonistic dimension, der...
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University of Bedfordshire
2004
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.410298 |