A conceptual model of packaging design for E-commerce
Packaging is a "salesman" which is used as a marketing tool to assist product sales and deliver product information and attract consumers in conventional marketplaces. It also gives producers a voice in the retail environment. Since the introduction of E-commerce in the 1990's, these...
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Sheffield Hallam University
2005
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.415388 |