Managing innovation through cognitive mapping
Innovation is an important element of strategic management (2003), and most product innovations involve cross-functional teams (Cooper and Kleinschmidt, 1994) who have some difficulty in developing a shared understanding of a particular innovation problem, which can often be characterised as a compl...
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De Montfort University
2005
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.422595 |