Strategic change in the pharmaceutical industry 1992-2002 : evolution and coevolution of firms' grand strategies
From the 1980s onwards pharmaceutical manufacture evolved from a fragmented industry to a global oligopoly. In the ecology literature coevolution theory proposes that V competing species (incumbent firms) interact and shape each others’ development, and V that this in turn potentially shapes the com...
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University of Northampton
2005
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.423672 |