The international marketing strategies of UK small and medium sized biotechnology enterprises (SMBEs)
Considering the importance of international activities for the small and medium-sized firms in the modern economy, the present research project tries to identify the degree in internationalisation and the main international marketing strategies used by the small and medium-sized biotechnology enterp...
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Southampton Solent University
2001
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.436060 |