An investigation into the communication exchange between small business client and graphic designer

Graphic designers encounter particular difficulties when undertaking work for small business clients. Identifying the core business values is an essential step to ensure that a successful design solution results. An initial case study involving the merger of two established businesses, highlighted d...

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Bibliographic Details
Main Author: Cumming, Deborah
Other Authors: Malins, Julian Paul ; Cooper, Rachel ; Cargill, Ian
Published: Robert Gordon University 2007
Subjects:
Online Access:http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.441571