Promotion of physical health behaviours : framing' the persuasive message

The present thesis focuses on an important issue in the psychology of health promotion, whether `message framing' is an effective method of persuading people to adopt behaviours beneficial to their physical health. The first study (chapter 2) was a metaanalysis including forty-seven published e...

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Bibliographic Details
Main Author: Kyriakaki, Maria
Published: University of Essex 2007
Subjects:
Online Access:http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.442515