The adoption of internet technologies by independent hotels in the UK

The growth of the technology and its range of possible uses have made it a necessity for independenht otelierst o examinet heir use of the internet,s pecifically its effectivenessfo r marketinga nd distribution purposes.I t is widely recognisedt hat the independenht otel sector makesu p the bulk of...

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Bibliographic Details
Main Author: Lim, Wai Mun
Published: University of Plymouth 2007
Subjects:
Online Access:http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.444052