Aspects of integration in marketing channels: dependence of the optimal arrangements on environmental factors and implications of this for food distribution organizations
a) Abstract. The food distribution trade is conventionally divided into various institutionalized types of organizations such as multiples and voluntary chains, with differing degrees of financial and structural integration between wholesaling and retailing units. These types were studies as Food Di...
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University of Manchester
1969
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Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.460512 |