The evaluation of marketing strategies for the sale of sports goods in Europe
The objectives of this thesis are to examine and evaluate the process of marketing as practiced by an established and successful company in the sports trade, Dunlop Sports Company Ltd. (D.S.C.). In particular the field of strategy formulation for exporting is considered in an operational context, an...
| Main Author: | |
|---|---|
| Published: |
Aston University
1976
|
| Subjects: | |
| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.463095 |