Marketing of social products : family planning in Bangladesh
This dissertation is a study of the problems and prospects of marketing family planning social products in the over-populated Bangladesh society • A social marketing perspective was used to develop models and hypotheses and the objectives of the conswner survey. Through the consumer survey, data on...
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University of Manchester
1976
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.465893 |