The influence of product design on establishing brand equity
This study investigated the role of product design on brand equity by investigating the effect of consumers' perception about product design on brand equity. For this purpose, this research essentially verified the importance of product design on product evaluation. With the verification of the...
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Brunel University
2008
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.479301 |