Cross-border integration in the multinational corporation : the subsidiary management perspective

A substantial amount of prior research has focused on the conflicting demands put on managers in multinational corporations (MNCs) as a result of simultaneous pressures for local responsiveness and global integration. However, despite this research we do not really understand how managers in subsidi...

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Bibliographic Details
Main Author: Birnik, Andreas
Other Authors: Bowman, Cliff
Published: Cranfield University 2007
Subjects:
Online Access:http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.484630