Cross-border integration in the multinational corporation : the subsidiary management perspective
A substantial amount of prior research has focused on the conflicting demands put on managers in multinational corporations (MNCs) as a result of simultaneous pressures for local responsiveness and global integration. However, despite this research we do not really understand how managers in subsidi...
Main Author: | Birnik, Andreas |
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Other Authors: | Bowman, Cliff |
Published: |
Cranfield University
2007
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Subjects: | |
Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.484630 |
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