The development of a performance measurement methodology in support of the new product introduction process
This thesis describes the application of performance measurement indicators in New Product Introduction (NPI). The NPI process is important in any business context as a result of constant competition and market globalisation. Delays in the NPI process are likely to compromise organisations' pro...
| Main Author: | |
|---|---|
| Published: |
University of Hertfordshire
2008
|
| Subjects: | |
| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.485649 |