Automotive facades : Design, image and identity
This research examined the significance of automotive facade particularly car facade and its relationship to design, image and identity. This research is based on the assumption that the car exterior design delivers both, product character and messages which influence the consumer perceptions. The c...
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Birmingham City University
2007
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.485978 |