Automotive facades : Design, image and identity

• Main Author: Addullah, Mohamad Hariri
• Published: Birmingham City University 2007
• Subjects: 629.231
• Online Access: http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.485978

This research examined the significance of automotive facade particularly car facade and its relationship to design, image and identity. This research is based on the assumption that the car exterior design delivers both, product character and messages which influence the consumer perceptions. The car fayade normally reflects the company image and identity, the profile (side) section shows the functions either saloon, convertible or estate, while the rear section usually becomes a follower to be incorporated within the overall design. To make a comparison to humans, a car fayade resembles the face where normally the reflections on personality, character and expression ofthe person are experienced. The test revealed a relationship between car fayade and human face that in tum suggested that both are operated within the context of common themes and manners. Interpretation of the research findings also contextualised the anthropomorphic and zoomorphic references in car fayades.