A classification of relationship marketing strategies in business to consumer markets
Relationship marketing is a process which adopts information enabled marketing strategy and involves acquiring, retaining and partnering with selective customers to create superior value for the company and the customers. The literature suggests that distinctive types of relationship marketing strat...
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University of Manchester
2006
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.487936 |