Managing marketing practices in asymmetrical institutional duality: evidence from British and Chinese MNC subsidiaries
This dissertation refines a newly developed concept in the literature of institutional theory, institutional duality, focusing on its primary assumption - institutional distance and its essence of conflict. In so doing, it aims to better understand the interaction between MNC subsidiaries and the fr...
| Main Author: | |
|---|---|
| Published: |
University of Strathclyde
2008
|
| Subjects: | |
| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.488841 |