Managing marketing practices in asymmetrical institutional duality: evidence from British and Chinese MNC subsidiaries

This dissertation refines a newly developed concept in the literature of institutional theory, institutional duality, focusing on its primary assumption - institutional distance and its essence of conflict. In so doing, it aims to better understand the interaction between MNC subsidiaries and the fr...

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Bibliographic Details
Main Author:	Guo, Xijia
Published:	University of Strathclyde 2008
Subjects:	658.8
Online Access:	http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.488841

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record_format	oai_dc
spelling	ndltd-bl.uk-oai-ethos.bl.uk-4888412015-03-20T04:10:31ZManaging marketing practices in asymmetrical institutional duality: evidence from British and Chinese MNC subsidiariesGuo, Xijia2008This dissertation refines a newly developed concept in the literature of institutional theory, institutional duality, focusing on its primary assumption - institutional distance and its essence of conflict. In so doing, it aims to better understand the interaction between MNC subsidiaries and the fragmented contextual environments they face.658.8University of Strathclydehttp://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.488841Electronic Thesis or Dissertation
collection	NDLTD
sources	NDLTD
topic	658.8
spellingShingle	658.8 Guo, Xijia Managing marketing practices in asymmetrical institutional duality: evidence from British and Chinese MNC subsidiaries
description	This dissertation refines a newly developed concept in the literature of institutional theory, institutional duality, focusing on its primary assumption - institutional distance and its essence of conflict. In so doing, it aims to better understand the interaction between MNC subsidiaries and the fragmented contextual environments they face.
author	Guo, Xijia
author_facet	Guo, Xijia
author_sort	Guo, Xijia
title	Managing marketing practices in asymmetrical institutional duality: evidence from British and Chinese MNC subsidiaries
title_short	Managing marketing practices in asymmetrical institutional duality: evidence from British and Chinese MNC subsidiaries
title_full	Managing marketing practices in asymmetrical institutional duality: evidence from British and Chinese MNC subsidiaries
title_fullStr	Managing marketing practices in asymmetrical institutional duality: evidence from British and Chinese MNC subsidiaries
title_full_unstemmed	Managing marketing practices in asymmetrical institutional duality: evidence from British and Chinese MNC subsidiaries
title_sort	managing marketing practices in asymmetrical institutional duality: evidence from british and chinese mnc subsidiaries
publisher	University of Strathclyde
publishDate	2008
url	http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.488841
work_keys_str_mv	AT guoxijia managingmarketingpracticesinasymmetricalinstitutionaldualityevidencefrombritishandchinesemncsubsidiaries
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Managing marketing practices in asymmetrical institutional duality: evidence from British and Chinese MNC subsidiaries

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