Consumers' perception towards delicatessen products
Today marketers of delicatessen products are confronted with rapidly changing markets driven by a permanently mutating business environment. The increasing delicatessen appetite of consumers is triggered by rising tourism and life- style changes leading to more differentiated consumer behaviour patt...
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Leeds Beckett University
2008
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.489862 |