Adoption of mass customisation in on-line environments:
The overall aim of this study is to examine the determinants of consumer adoption of apparel mass customisation in the Internet environment. Mass customisation is conceptualised here as a technology-enabled business strategy to provide individualised products/services to consumers on a 'mass�...
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University of Salford
2005
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.490480 |