The relationship between internal marketing, market orientation and company performance : a study of Egyptian and western companies operating in Egypt
Market orientation has been proposed as a major source of achieving sustainable competitive advantage, and also one of marketing's greatest contributions to business strategy. At the same time it is believed that internal marketing is part of the wider concept of market orientation and implies...
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Southampton Solent University
2008
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.490818 |