An empirical investigation to examine the influence of personality on customer loyalty, satisfaction and switching of mobile phone and credit card services in Pakistan
The purpose of this study was to examine relationships between personality factors and consumer behaviour variables for services. .The study has various distinctive features. Previously there has been no meaningful research on the relationship between personality traits and consumer behaviour variab...
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University of Manchester
2008
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.491159 |