Effects of External Information Search Behaviour and the Role of prior Knowledge in Internet Shopping
A significant trend in buying behaviour is consumer information search on the Internet and subsequent purchase online. However, conversion rate from search to purchase has been lower than anticipated leaving marketers and academicians to contemplate how best to turn browsers into buyers. A move in t...
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University of Manchester
2007
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.492761 |