Effects of External Information Search Behaviour and the Role of prior Knowledge in Internet Shopping

Effects of External Information Search Behaviour and the Role of prior Knowledge in Internet Shopping

A significant trend in buying behaviour is consumer information search on the Internet and subsequent purchase online. However, conversion rate from search to purchase has been lower than anticipated leaving marketers and academicians to contemplate how best to turn browsers into buyers. A move in t...

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Bibliographic Details
Main Author: Barton, Linda Margaret
Published: University of Manchester 2007
Subjects:
381.142
Online Access:http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.492761
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spelling ndltd-bl.uk-oai-ethos.bl.uk-4927612015-03-20T03:45:43ZEffects of External Information Search Behaviour and the Role of prior Knowledge in Internet ShoppingBarton, Linda Margaret2007A significant trend in buying behaviour is consumer information search on the Internet and subsequent purchase online. However, conversion rate from search to purchase has been lower than anticipated leaving marketers and academicians to contemplate how best to turn browsers into buyers. A move in this direction entails a more thorough understanding of ongoing search and goal-directed search online. In this study, we examine a causal link between ongoing search/browsing and goal-directed/ pre-purchase search which has yet to be tested in empirical research in offline and online environments.381.142University of Manchesterhttp://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.492761Electronic Thesis or Dissertation
collection NDLTD
sources NDLTD
topic 381.142
spellingShingle 381.142
Barton, Linda Margaret
Effects of External Information Search Behaviour and the Role of prior Knowledge in Internet Shopping
description A significant trend in buying behaviour is consumer information search on the Internet and subsequent purchase online. However, conversion rate from search to purchase has been lower than anticipated leaving marketers and academicians to contemplate how best to turn browsers into buyers. A move in this direction entails a more thorough understanding of ongoing search and goal-directed search online. In this study, we examine a causal link between ongoing search/browsing and goal-directed/ pre-purchase search which has yet to be tested in empirical research in offline and online environments.
author Barton, Linda Margaret
author_facet Barton, Linda Margaret
author_sort Barton, Linda Margaret
title Effects of External Information Search Behaviour and the Role of prior Knowledge in Internet Shopping
title_short Effects of External Information Search Behaviour and the Role of prior Knowledge in Internet Shopping
title_full Effects of External Information Search Behaviour and the Role of prior Knowledge in Internet Shopping
title_fullStr Effects of External Information Search Behaviour and the Role of prior Knowledge in Internet Shopping
title_full_unstemmed Effects of External Information Search Behaviour and the Role of prior Knowledge in Internet Shopping
title_sort effects of external information search behaviour and the role of prior knowledge in internet shopping
publisher University of Manchester
publishDate 2007
url http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.492761
work_keys_str_mv AT bartonlindamargaret effectsofexternalinformationsearchbehaviourandtheroleofpriorknowledgeininternetshopping
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