Voices from below: a critical perspective of customer relationship management (CRM) ssytem
This thesis critically analyses the current popular strategy: Customer Relationship Management (CRM). To date, vendors and management consultants have made significant contributions to existing literature. Important issues have been raised such as the potential benefits to both the organisation and...
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University of Manchester
2008
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.493308 |